Learning Objectives

Upon completion, students will:

• Develop comprehensive and compelling massage therapy business plans
• Implement effective sales and marketing strategies tailored to therapeutic practice
• Navigate confidently the practical aspects of licensing, permits, and insurance requirements
• Manage essential accounting, finance, and tax responsibilities
• Collaborate effectively, enhancing teamwork and entrepreneurial skills

Massage therapy students, new entrepreneurs, or established therapists aiming to enhance their business acumen and successfully manage their practice.

Current enrollment in an approved massage therapy program.

• Completion of key worksheets and planning templates
• Participation in team activity and class discussion
• Final business plan summary and verbal presentation
• Quiz-style knowledge check on compliance and finance topics
• Active participation in workshops, group activities, and discussions
• Submission and presentation of a detailed business plan
• Completion of reflective entrepreneurial assessment